Tiderunner Media / October 2026
Build on what
already matters.
The brief was to give marine businesses a clearer picture of the work, the services and the next step.
The existing Wix website already had a search presence. The replacement needed to explain a broader nationwide offering while keeping yacht charter marketing easy to find. Moving platforms also meant protecting useful page addresses and keeping inquiries connected to the business.
We treated the design, content, lead form and migration as one project. The new website launched on the same domain in October 2026.
A clearer route
to the right service.
Five disciplines, with room to explain what each one does for a marine business.
The service hub now connects dedicated pages for website design, SEO and AI search, photography and film, paid advertising, and CRM integration.
Each page explains the customer problem, possible deliverables, useful measures and common questions. Packages help buyers choose a starting point. Yacht charter marketing has a direct place in the navigation, alongside the wider marine offering.
The inquiry form asks for enough context to start a useful conversation and sends submissions to the business by email. A simple lead process fits this website’s needs.
Keep the work.
Reduce the weight.
Original marine photography and film remain central to the experience.
Responsive AVIF and WebP images give browsers smaller files suited to the display. Video uses a poster first, and the background film waits for a visitor to choose playback on small screens. The full portfolio film remains available on demand.
We also repackaged the four loaded fonts as WOFF2 files. Their combined file size fell from 332,732 to 185,264 bytes, a 44% reduction, with the same character sets, outlines and spacing. This reduces font transfer size while keeping the site’s typography.
Explore the photography and filmWhat we checked
at launch.
The homepage, established services URL and charter marketing URL were retained. The charter page also kept its existing title and description.
Live checks covered page responses, canonical URLs, HTTPS and preferred-host redirects, the sitemap, and indexing instructions. The preview remained excluded from indexing, and missing pages returned a proper not-found response. A public form submission was tested for delivery.
With the launch checks complete, search visibility and qualified inquiries are the next outcomes to evaluate as the new website is crawled and used.